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It’s no secret: today, if a company wants to put all the chances on its side to succeed, its presence on the web is essential. You still need to know how to exploit all the resources that the internet offers you! Today is the role of digital marketing. Discover the main principles of web marketing and how they will allow you to significantly boost your business.
Know your target audience better
The digital marketing gives you many analytical tools to know the profile of your visitors: interests, geographic area, time spent on the site, navigation path, the most popular is Google Analytics. It is a veritable mine of information to analyze the behavior of your visitors, and thus determine the impact of your marketing actions and adjust them accordingly. You can for example consult the sources of traffic: if you find that your customers have been numerous to visit your site by clicking on a link sent in a newsletter, it is a means of communication that should continue to be used at to come up. Another example: you can see the pages that generate interest thanks to metrics such as time spent on the page, bounce rate, click rate, etc. So, knowing your target audience better is essential because it will allow you to adjust your communication campaigns (newsletters, one-off operations, contests, etc.) but also to take them into account in your product like Mobile App Development and service launches.
Increase your traffic thanks to natural referencing
SEO is the key to a successful digital marketing strategy. SEO techniques are diverse and allow you to optimize your ranking on Google search results pages. This will also help you rank better in the SERPs on Yahoo, Yandex, DuckDuckGo, and Ecosia. By increasing your visibility, you will increase your visits and therefore your chances of attracting new customers! SEO techniques have the advantage of bringing you qualified traffic: keywords related to your activity, optimized internal structure (titles, sections of your site, internal links), backlinks, metadata and structured data.
Make yourself more accessible through social networks
Another essential part of web marketing: community management (literally “community management”), or the art of managing the brand’s presence on social networks.
Social media is a key part of your web presence. First of all because they are favored by a good part of Internet users looking for specific information, but also because they bring you closer to your audience. At this point almost everyone has heard of Facebook, Instagram, Twitter, TikTok, Parler, and Youtube. You can thus identify the centers of interest of your customers, and put your social networks on stage to attract new ones TBH. You can also interact with your customers, organize contests, encourage their engagement, and borrow a humorous or serious tone to give a real personality to your brand. Social networks are the starting point for word-of-mouth, a powerful phenomenon on the web that should not be overlooked. Social media and word of mouth – OTP.
With the advent and exponential growth of intelligent personal assistants (Siri, Google Home, Amazon Alexa), consider betting on voice SEO in your web strategy, as this article recommends . Thus, it is now possible to ask your personal assistant (Google Assistant) to publish a post on your LinkedIn account. This still requires manual configuration on your part.
Social media can make a business or individual influencer soar in value. Just check out what Anna Kanyuk, Tyler Hoover, Holly H, Mattia Polibio, Tony Lopez, and many others have done. Don’t overlook Eli Tomac or Josh Richards.
Finally, web marketing gives you all the tools you need for your competitive intelligence: thanks to Google AdWords, you can try to outdo your competitors in Google search results, by paying to have your ads appear at the top of the SERP; and thanks to Google Alerts, you can monitor your sector. By monitoring the news of your competitors or the evolution of their social networks, you will not only be able to know where you are positioned in relation to them, but also to put strategies in place to surpass them. As things become more sophisticated with artificial intelligence, computer vision, and deep learning – these tasks are even more crucial IKR.
What are the types of digital marketing?
Email, social media, SEO, SEM, mobile marketing, display advertising, influencer marketing, affiliate marketing, content marketing – plus other creative options.
What is meant by digital marketing?
It’s no secret: today, if a company wants to put all the chances on its side to succeed, its presence on the web is essential. You still need to know how to exploit all the resources that the internet offers you! Today is the role of digital marketing.