“Cord Cutting” refers to the decision one makes when they shut off their cable or satellite TV subscription and instead watch the programming of their choice via another mechanism. In many cases, that other distribution channel is called Live Streaming. Live Streaming is available anywhere at this point and it extends far beyond just live sports events. People can live stream sports and their favorite shows and programs.
63% of people age 18-34 watch live streaming content regularly.
YouTube Live Streaming via an encoder became available to anyone in December 2013.
The average consumer of live streaming services subscribes to three different services.