The way your brand is presented to your audience will have a direct effect on how successful it will be. By making your brand seen in the right places by the right people, you can maximize your return on investment and start gaining traction gradually. Doing this in your local market is accessible to most brands no matter their size and budget. But, to truly make a difference, you’ll need to get creative. Here are three unique ways to increase brand awareness locally.
Vehicle wrapping is not only a great way to disseminate your brand, but add an air of professionalism to it as well. If you do a good effort of advertising your brand through other means in your community, then making your branded vehicles visible in your neighborhood or city will help legitimize it. This could be all that it takes to start building trust.
You can find a commercial vehicle wrap installation service that will work with you depending on your budget and needs. You don’t always need to have the whole vehicle wrapped, and you also have to do the most with what you have. This means that you should be able to provide enough information about your brand, what you’re about, and how to connect with you without the design looking crowded.
Geofencing marketing is a fairly new method of advertising, but one that could grow in popularity in the future. What geofencing does is apply a virtual barrier around a physical space. This could be a radius around your storefront or any location on a map. When people enter this ‘fence’, an ad will be sent to them. These are SMS traditionally, but it could also be push notifications.
This is a great way to attract the attention of very specific crowds. For instance, placing a geofence in a park where people do a lot of cycling could be a great option for a bike repair store, or a store selling ice cream and refreshments. The possibilities are endless, and this is one of the most cost-efficient methods that you can use to reach a targeted audience fast.
Become a Local Celebrity
Another thing you could do is try to get as much media attention for you as a person or your business. You could do so by hosting some sort of wacky contest, for instance. Having a good gimmick can also do the trick. Post some videos on Youtube and Twitch and use plenty of GIF and MEME for Facebook, Twitter, TikTok, and Instagram.
Try to get traction with local press releases. Those press releases could also help your website perform better in search results on Google, Yandex, Yahoo, DuckDuckGo, and Ecosia if a link back is included to a company website. Try to get some time with the media as well. You could also try to attract media to you by holding community events, or by using guerilla marketing campaigns. Even staying visible in and around your store and interacting with people directly could help you get some recognition where you are, and help you to get noticed as a local figure.
These are just some of the more creative ways that you can start spreading your brand. Every little bit helps, so try to use as many outlets as possible until you become a recognized name in your area.