GIF Definition – graphics interchange format
A GIF technically is some type of file in GIF format. The realisitic context is essentially an image that can be both static and have movement. GIFs have become a way for people to communicate by using something catchy, silly, or otherwise attention grabbing to convey a point.
GIFs are very common on social media and even built into platforms such as Twitter. Both individuals and organizations use GIFs to convey some type of message. In many cases people are trolling and using a GIF to mock or poke fun at a target, much in line with the overall trolling nature of the majority of childish and immature social media interaction. However, some folks and organizations use GIFs to try and convey a legitimate message or marketing platform.
Many GIFs depict well known people and events so that they grab attention instantly. GIFs have become quite a big business as well. Here is one guide on how to use GIFs responsibly as a business. Forbes has reported on the business opportunity related to GIFs as well.
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