We know that recent studies confirm that about half of organic searches on Google do NOT result in a click through to the website. The rise of so called “zero click searches” is a huge threat to publishers. So what drives the traffic? Is it Google and DuckDuckGo or things like Facebook, Instagram, and Twitter?
Getting more traffic to your website is key goal for many businesses, and understanding how you can boost referral traffic is an important aspect of any digital strategy. In more recent times, social media has become a bigger focus in this respect – but as many have found, social […]