Serena Williams. Jay-Z. Katy Perry. Kirk Cousins. Beyond Meat IPO. Yes, all of these are connected to very interesting facts about plant based protein. There is no doubt at this point that consumers are starting to seriously embrace plant based proteins as a substitute for regular beef and meat. Plant based cheeseburgers here we come.
Serena and the others mentioned above, along with more celebrities and strategic investors, recently poured $300 Million into Impossible Foods, another sexy startup competing with Beyond Meat.
The Impossible Burger is now sold in more than 7,000 restaurants nationwide and the company has a deal with Burger King for the Impossible Whopper.