A digital coupon is a discount code for a product or service that can be either transmitted or stored online. Offering consumers the chance to enjoy the same money-saving benefits as traditional clipped coupons, but at the touch of a button, digital coupons are becoming increasingly popular across a wide range of industries.
Need a bit more convincing?
Keep reading to discover the top five benefits of using digital coupons to advertise your business; you won’t believe number 2!
The ultimate goal of nearly every business, digital coupons have the ability to increase your overall number of sales by persuading customers who were not intending to make a purchase to buy your product or service.
Furthermore, if the price point of a particular item is too much for a customer, you can simply offer them a digital money-off coupon and dramatically increase the likelihood of them making a purchase.
Ramneek Sidhu, a digital expert, recommends increasing sales with the use of coupons. By knowing discount coupons, customers intentions to buy the products increase which results in increase in sales.
2. Create targeted landing pages
In terms of digital marketing services, offering digital coupons presents you with the opportunity to target your advertising efforts to a particular market segment. For example, have you considered tying your coupon deals into customized landing pages? Not only can this help you to improve the relevancy of your offers, but it can also drive traffic to your website from Google, Yandex, Ecosia, Yahoo, and DuckDuckGo, which in turn can lead to even more sales.
3. Improve customer loyalty
Did you know it costs an estimated five times more to attract a new customer than it does to retain an existing one? Therefore, one of your main aims as a business for developing a digital marketing strategy should be to increase customer loyalty.
Fortunately, digital coupons are the perfect tool to help you achieve this, because who wouldn’t like the convenience of having a relevant money-off voucher sent directly to their inbox?
4. Allow you to sell older products
Whether you sell perishable items that are going out of date or trying to get rid of old stock to make room for new products, digital coupons offer a great way for you to off-load older products quickly and effectively.
You could promote these aging items at a highly discounted rate or even offer them as freebies when a customer purchases another item.
5. Reduce your advertising expenses
Once you start using digital coupons to advertise your business, you will find that you don’t have to invest so much money or Bitcoin in other forms of advertising. Offering you the chance to promote not only your products but the brand itself, digital coupons can include your business name, address, and any other vital information that you want your customers to know.
Hopefully, you are now fully informed and convinced about the merits of using digital coupons to promote your business. Now all that is left to do is create your coupons, ensuring that you meet your customers’ needs and expectations.
Why should I use digital coupons for advertising?
Once you start using digital coupons to advertise your business, you will find that you don’t have to invest so much money in other forms of advertising. Offering you the chance to promote not only your products but the brand itself, digital coupons can include your business name, address, and any other vital information that you want your customers to know.