There are so many ways to market your business today. Many businesses act on a digital-first model, so there are countless ways to reach their target markets. If you run an online-based or online-only company, investing in search engine optimization is essential. Learn the top three ways to up your SEO game.
Start a Blog
To get started in SEO, get content on your site. The content you add provides context to Google’s website crawlers, so they understand what your site is all about. Content added should be relevant and updated regularly. The best way to consistently add quality content to a website is through a blog.
Pro tip: Beware of adding external links; these draw from the link equity of your site and do more harm than good to your rankings.
Invest in Your Website
Google really emphasizes the importance of a user-friendly website. Your website is a reflection of your business—and if you’re an online-only business, it’s your entire storefront. Invest in it accordingly. Your website must have all of the following:
- Responsive design for user-friendly navigation on any screen
- Easy-to-use navigation
- High-quality, engaging content on every page
- Aesthetically pleasing design in line with the brand personality
Use Tools To Improve SEO
While starting a blog and investing in your website are non-negotiable needs for SEO to improve, there are some tools that you can add to your repertoire to help boost rankings even more.
To start, learn how to use Google Search Console to help inform your SEO choices and improve rankings. There are also some tools you can use, such as SEM Rush, Ahrefs, and more. Look into different software and programs that help you to analyze data in a more meaningful way, so you can create an intentional SEO plan.