The past few years saw a change in the real estate industry. Customers invest, purchase, and sell differently — usually starting with an internet search and a clear idea of what they want from their next house, piece of real estate, business location, storefront, or vacant lot. We all live in a digital age, and property hunting is no exception.
Modern, skilled real estate agent needs a strong internet presence in their marketing strategy. People expect to be able to discover businesses online, so updating or completely rebuilding your website will help you attract new clients to your firm. Here are 10 web design techniques to increase your leads in real estate.
- Design a Responsive Website
The use of mobile devices for browsing the internet has long overtaken that of desktop computers. You are already behind the curve if your website isn’t mobile-friendly. Since most people explore the real estate market while on the go, it needs to have responsive design components that make your site content available on any browser, device, or screen size.
- Publish Regular Content
You don’t only need to know what web design is all about, you also need to make it functional and valuable to your visitors. You may establish a reputation and give useful tips for purchasing or selling real estate with a high-quality blog. Real estate firms may improve SEO by using a responsive website with a blog to enhance the number of indexed pages. Make sure that your real estate website’s material is comprehensive and includes more than just listings for properties. Turn into a reliable source for all of your potential customers’ needs instead. Fill your real estate website with educational information that will position you as the leading local authority.
- Use and Integrate Social Media
Due to the digitalization of current marketing, social media has become an essential part of every strategy. LinkedIn, Instagram, and Facebook are a few of the platforms that are most profitable and worthwhile to use.
LinkedIn is the top choice, especially if you are networking with professionals, although Instagram may also provide significant traffic and exposure. You may stay current and reachable to any possible consumers by posting lovely images and brief, straightforward messages. Another efficient way to generate leads is through Facebook Ads and their Custom Audiences feature, allowing you to target leads from your database.
- Feature Listings
Finding the best houses may take a lot of time and work, especially for customers exploring a new or unfamiliar community. A virtual tour of the area may help buyers get a feel of your real estate listing. If you promote specialty listings or categories, you could want to offer each property its own page. Make visitors’ property searches enjoyable and interesting by posting your most recent, best offers and suggestions on prominent pages of your real estate website.
- Leverage Live Chat
Small buttons called “live chat” can be found in the corner of your website and entice site users to ask inquiries and receive immediate responses. Solid choices include Zendesk, LiveChat, Pure Chat, and Ready Chat. Live chat applications notify your phone and let you reply to chats by text message. This way, you may respond to inquiries and, ideally, get people to contact you even while you’re always on the go. Some firms even provide programmable AI chatbots that can converse with visitors to your website and respond to simple queries.
- Add Quality Images
Any website may benefit from the power of images, real estate websites in particular. While clear content conveys essential information and practical, user-friendly features keep users interested, pictures can influence emotions and catch viewer attention.
Additionally, images on a webpage help to break up long text blocks. The readability of your material may be effectively increased by carefully placing pertinent photos. Investment in quality photography and filming can make the vibe feel more genuine, personal, and trustworthy.
- Simplify Navigation and Search Tools
Three clicks should be the most amount of time a person should spend searching for any material or information. While the 3-click Rule is by no means absolute, making things quick, simple, and convenient is essential for retaining customers.
Your chances of attracting leads and potential clients will increase if you integrate a range of search tools into your real estate website. They are consistently rated as one of the essential components of a real estate website. The majority of visitors, if not all, will utilize the search box on your website to browse for their perfect real estate options.
- Promote Customer Feedback
Never undervalue the influence of word of mouth. In the real estate industry, a positive review or a well-known network link might be the difference between you and a picky potential customer. Allot a page or section on your real estate website for testimonials. Pick a few memorable experiences and remarks that illustrate your special strengths as an agent.
Include a list of your significant affiliations, particularly if you have important local partners. Your reputation will increase immediately if you affiliate with well-known businesses and brands, and your partners will welcome this recognition.
- Develop a Video Marketing Strategy
Videos increase website traffic by two to three times and visitor engagement by double. Listing videos, which highlight the greatest aspects of your listings both inside and out, are among the most significant types of real estate films. You can also produce videos for interviews, information, and reviews.
It won’t take much to make an engaging and educational experience that will captivate potential customers’ interest. A phone camera, simple editing software, and some high-quality still photography and voice-over narration will do.
- Maximize Local SEO
SEO, or search engine optimization, is essential for increasing website traffic. When executed correctly, your website and pages will rank better in search engine results pages (SERPs) for pertinent queries.
Being aware of the most recent SEO trends and best practices is essential since Google and other search engines constantly change their algorithm. The cornerstone of SEO is keywords. If you are a web designer in Toronto, you need to make sure to naturally incorporate important and relevant local keywords into all of your website and blog entries.
Digital marketing expertise is becoming more crucial for operating a successful company in real estate. It doesn’t take much to incorporate new strategies into your web design. All you need to do is always be aware of these techniques to increase your leads.