Are you searching for new social media content to share on facebook and Instagram engagement? If you are hoping for more engagement. You can accomplish both of those targets with a customer-generated content Instagram program, or UGC. UGC is customer-created content that can come across a variety of platforms, including text, pictures, videos, and audio.
Instagram target audiences created UGC that can help other potential customers to see themselves in those creative assets and can then enter your sales funnel through a variety of means. It will also help build trust in your brand, encourage greater interaction and ultimately help your bottom line. No matter the size of your company, encourage your customers to share content and share it if they already are. Instagram and Facebook is the Best platform to generate brand awareness.That’s why social media is the best part of digital marketing course.In this guide we share everything you need to know to use user-generated content effectively on Instagram.
How to create user-generated content?
How to use the UGC to improve interaction on Instagram?
How to deliver good customer experience?
How to source UCG for Instagram?
Where do you start? Well the beauty of social media is that you can make it private, imaginative and conversational. Some ways we suggest to customers and see progress is to launch a hashtag trend, engage with influencer partnerships as a query. Here’s how these strategies can get you started sourcing UGC for Instagram.
1) Start a hashtag trend:
Encourage your fans / followers to post and share what they have with your special hashtag. If you have somethings in your mind If you have any in mind, check their use by checking the respective channels for the Instagram hashtags. Your posts to encourage users to use your hashtag could be a way for them to demonstrate how they style a retail product that you’re selling, a resource that you’re providing and what they’ve created using it, or how your service makes their life better. This will also serve as your creative arsenal whenever you wish to share some content on UGC.
2) Ask a question
Submit a question and simply encourage followers to share a post and tag with you. People enjoy being featured after all, and feeling different. American Eagle asks their followers even more specifically if they want to be included in their Instagram bio and all users need to use their hashtag.
3) Partner With influencers:
We often see celebrities who promote goods on social media on a larger scale. This requires a larger budget, so small businesses with limited budgets may not find it so simple. For example, if you’re a clothing boutique, seek a local fashion blogger in your area and talk to them about a small partnership opportunity. If you’re a law firm, look for local businesses that you’ve previously worked with and do the same, because you may have helped incorporate them when they opened and they’re able to share a story about how you were involved.
How to use your UGC on Instagram
Let’s discuss the different ways you can use it to improve not only the appearance of your profile but also your engagement and conversions.
Here are some best examples of what brands are doing with their UGC. That you might be able to find inspiration and imitate your own flavor as it applies to your brand.
Does anybody talk about you? Repurpose it on your platforms and reshare it and highlight real people sharing authentic and inspiring stories about you. The best feedback comes from real fans posting random content, like this one that thanks and reviews one of my favorite local wineries, Serrano Wine in Paso Robles. This was a great opportunity for Serrano Wine to extend its scope and potentially bring more people to the degustation room as a result of genuinely good service and products
- Post with a cause.
Find user-generated content which can be attached to a relevant post. Here’s a great example from Hydro Flask on Facebook for sure. Where the company shares an informative post on how to join in reducing single-use plastics and complements its post with a beautiful nature photo with its customer-positioned product.
- Share reviews and testimonials
Please put those to use! Whether sharing them in the post copy or more effectively, create an image or video using the review as Dove does in this Instagram ad below. Please put those to use! Whether sharing them in the post copy or more effectively, create an image or video using the review as Dove does in this Instagram ad below.
- Create an offshoot account
If you have a large volume of Instagram UGC that could well serve your brand in a standalone account, try it out, just like Uber’s Overheard Uber account has. To promote submissions, Uber invites users of rideshare to upload submissions to the DM account. Another thing to note here is that the company saves its Instagram stories and categories them so that you can view them even after the initial post disappears 24 hours after the ephemeral content.
- Impact your audience
While there are endless possibilities, given the many variables that are specific to business and audience, if all you have is a photo, just sharing that can also be effective on days when you need to post something, but it can be short on content.
- Promote with Facebook and Instagram Ads.
If you have a Facebook and Instagram Ads budget, then take your organic efforts to a new level. Even if you have a mere $5/day budget, it’s incredible what you can do.
How to provide a high-quality customer experience.
Remember, for your brand to share, users don’t necessarily generate content. Interactions with your customers or followers on Instagram are still your brand’s representation, and treating them this way is crucial.
- Ask permission
Before sharing the content of someone else, even if they tagged you inside it, it is best to ask for permission to minimize any backlash. Take a screenshot of the approval as back up and save it as a precaution. Other times, a legal disclaimer added to your posts that source UGC can be an alternative.
2. Give credit where it’s due
If someone has taken the time to share a post and tag you on it, give them credit by tagging them in your reshare. Many companies use a copy that says “picture courtesy of @ ,” some add a flash emoji camera accompanied by the content creator’s handle, while some use #rg that on Instagram stands for “regram.”
Comment on the original post for the user to let them know that you appreciate it.
Create a way of tracking your UGC. Typically, with our clients, we will create a spreadsheet with links, screenshots, and details about who shared it, when, and other helpful information about the types of campaigns we can use them.
Go get started with UGC on Instagram!
Now we’ve covered all the basics and best practices for Instagram to boost UGC engagement. How to source content, how to use it on Facebook and Instagram for organic and paid means, and how to ensure that you have a great customer experience. The possibilities of the ways you can use them to support your business marketing strategies are plentiful with user-generated content. Have fun, be creative and bring success!