Marketing is the lifeblood of any company or business. At some point, you’ll have to create marketing videos that will help you popularize your brand. And the secret to making marketing videos is knowing what types exist. From then, you can use an online video editor like promo.com to create the videos.
Videos capture the attention of your audience more than any other form of advertising that you would use on social media. That is why you really need to invest in a good online video editor that’ll help you create the right marketing videos for your audience. Here are the seven best types of marketing videos that you need to know about:
Customer Testimonial Videos
What other best way to prove to potential clients that your service is good other than through customer testimonials? Clients always want to know what their mates are thinking about your product or service. Therefore, creating a testimonial video using an online video editor can help you get this word out there to the public.
Creating a testimonial video is like having your existing customers selling your brand for you. They become your number one brand ambassadors. When your prospects see how happy and excited your current customers are, they immediately begin to develop an interest in your company or business. They are more likely to start imagining how they will experience the same feeling when they shop in your enterprise.
The best part is that you can use an online video editor for free to edit and ensure that your customer testimonial marketing video is perfect for the audience.
Product or Service Marketing Videos from an Online Video Editor
Whether you have a product or a service, you can market easily using videos. There are a lot of templates that you can use from the online video editor. Product and service promotions are some of the most typical marketing campaigns that businesses use. These videos are everywhere on social media. Therefore, the goal isn’t just to create another product/service marketing video. You need to ensure that it has the potential to attract clients to your business.
So, what will set you apart from the competition when you’re creating these types of videos? For starters, you need to get a good online video editor. This will help you to create attractive and competition-beating videos that can rank on social media.
Are you planning to launch a new product or service in your business? Or are you just launching your business? Then you need to create a launch video. These types of videos are particularly great for startups and quite young companies. They help to set the tone for the new product or service that you have. Customers can then realize what the service or product will do for them. Hence, they can develop interest and use it.
Launch videos are not just for small or young companies, even established companies can take advantage of launch videos. They can use such to launch an important new category or reset a product.
You might have seen some animated videos online showing you how to use a product or service. These are what we refer to as explainer videos. They have become quite popular and we think that you should use them too.
There are tons of animation styles that you can use from a good online video editor. Explainer videos are particularly great because they can help the audience understand even the most complex products or services that you offer. They make information more palatable and digestible for the general audience.
Company Overview Videos
Although not really as popular as the other marketing videos, company overview videos can also help you in marketing your brand. These types of videos show how far you have come as a company and the values that you hold dear. They also show what you plan to do for your customers and any future projections. However, they are not as popular as they were in the past because people nowadays want to hear more than simply what you have to say about yourself. They want to hear how they can benefit from your business or organization.
These types of videos show prospective employees what it is really like to work in your company. So, you might want to showcase your business culture and values. After all, both the two are most important to employees seeking positions in companies nowadays.
Working at home has become a new norm for most companies these days. And you might want to incorporate this as a feature in your recruitment video.
Behind the Scenes Videos
Last, but definitely not least, is this type of video. People want to know what’s happening even before a new product or service emerges. Therefore, to satisfy their curiosity, you can showcase a behind-the-scenes type of video. These types of videos allow the customer to get a deeper understanding of who you really are.
So, now that you know the types of marketing videos that you can use for your business, it’s right to get the best online video editor. This will help you to create amazing videos that can convince multiple people to turn into customers.