In a sea of products, you need yours to stand out. You want your customers to see your product and think, “This is the one for me.” Don’t give them an opportunity to look at the item next to yours. Find out how you can make your products stand out in retail stores.
Target Your Market Through Packaging
Who are your products intended for? Do you want to cater to a more childlike clientele, or are your products for parents? You need to narrow down your demographic and make sure you choose a packaging style that appeals to them.
No matter how different your product is from others, it’s still one of many on a shelf. You need to stand out from the crowd. Be selective with the designs and colors of your packaging.
Keep Your Design Simple and Relevant
If you want your design to catch your consumer’s eye, it needs to be simple. An overcomplicated design can confuse your consumer. They may not know what they’re purchasing or what it will do for them.
You don’t want to overwhelm them. You want to invite and encourage them to choose your product. In this case, less is always more, and it’s more attractive, too. Make sure your fonts are legible and highlight your product’s best features.
Make your labels charming and keep them relevant to the product inside. Don’t throw something on there that has nothing to do with what you’re selling.
Convey a Clear Message
Tell your customers what they are getting with your product in the most precise way possible and avoid false advertisement at all costs. There’s nothing worse than purchasing a product that doesn’t live up to the hype.
Tell your customers how to use your product with clear instructions and images, if possible. Your consumer needs guidance, and they are relying on you to provide it. Explain ingredients and describe their purpose in full detail.
Stick with the times. As the seasons change, so should the designs and styles of your packaging. You want to remain current so that stores push your products all year round. As special events and holidays approach, design your packaging to coordinate these themes.
One size doesn’t fit all when it comes to packaging and successfully promoting your product. Find ways to incorporate these themes into your product and even offer special deals during that time of year.
Your product is different from everyone else’s, so your overall design needs to reflect that. Implement some of these ideas to help make your products stand out in retail stores.