Will the Discover feed be Google’s next cash cow? What advertisers are saying about Discovery campaigns

Google Discover, launched a few years ago and still being refined, looks to more aggressively capture advertising revenue. Google is clearly going after the “feed” layout from the likes of Twitter and Facebook while fending off search pressure from DuckDuckGo and of course always monitoring completely new entrants to the digital world such as TikTok. Will be very interesting to see how this plays out, especially with half of organic searches resulting in zero clicks to publishers.

If you wanted to see a Google ad exec’s eyes light up last spring, you just had to bring up the Discover feed, the personalized news feed perched right on the Google mobile home page . The company announced ads were coming to this whole new surface that reaches […]

Click here to view original web page at searchengineland.com

InterestingFacts.org

Recent Posts

5 Drill Bit Types Maintenance Managers Should Stock

Keep maintenance work moving with a well-planned drill-bit inventory. Choose the right tools for each…

2 days ago

The Benefits of Professionals Managing Your Rental Property

Professional management oversight brings structure and control to rental ownership and supports steady performance with…

3 days ago

How To Make Bedtime Easier for Your Toddler

Calmer toddler bedtimes often depend on small evening patterns that shape resistance, reassurance, and the…

3 days ago

Top Improvements To Create a Forever Home

Create a home that feels complete and ready for every stage of life with thoughtful…

3 days ago

How Oil Monitoring Protects Plastics Equipment

Small oil changes can signal bigger equipment problems. Routine monitoring helps plastics manufacturers protect machinery…

3 days ago

What Makes Underground Work So Unpredictable

Before the cones show up, underground work may already be facing hidden problems. See why…

3 days ago