Jeff Bezos coined the term Amazon.com from the earlier name Cadabra.com. It was the excellent way to present large volume online bookstore. But did he have hidden intentions? It is hard to believe but in the early Internet days, when Yahoo was dominant search engine, results were listed alphabetically. Amazon would always appear above its competition for a specific keywords. This could be a breaking point for Jeff to expand and became what it is today. To addition of many other things he did right.